As the largest automobile company in Taiwan, Hotai Motor (TPE:2207) was the first distributor of Toyota vehicles in the overseas market. Hotai Group is currently the distributor for TOYOTA, LEXUS and HINO vehicles, as well as YOKOHAMA Tire in Taiwan, providing car owners with a full spectrum of mobility services. In recent years, Hotai has actively invested in MaaS (Mobility as a Service) solutions to provide customers with a comprehensive mobility experience.
The Hotai x StarFab Accelerator Program is designed to enable collaboration between Hotai and tech startups with relevant Smart Driving, AI-Driven Solutions, and Data Governance, while further expanding to include relevant field resources from Hotai subsidiaries, such as CARMAX and TOYOTA Material Handling Taiwan. Qualified startups selected by Hotai will have the chance to conduct POCs, and explore business collaboration opportunities with Hotai.
Resources
De-identified Member and Vehicle Data
Product Testing and Validation in Hotai Business Locations
(e.g. Branches, Parking Lots, Factories, Warehouses)
Integrated Software & Hardware Solutions
Eligibility
Legally established company (startups, SMEs)
Alignment with focus areas of the Hotai x StarFab Accelerator
Competitive technology and product
Proven product/solution with recent customer references
Focus Areas
Smart Driving
Advancing smart mobility for a comprehensive connected vehicle experience.
Infotainment System & Apps Integration: Connect to infotainment system & apps integration, delivering a better driving experience (Partner: CARMAX)
Integrate services such as parking, car washing, refueling, vehicle administration (fines, license, inspection), and mobility (e.g., airport pickup) into CARMAX IVI (In-Vehicle Infotainment) & App to enhance convenience and value for drivers.
IoV Data / Image Recognition Solutions: AI-powered IoV data analytics for smart mobility and IoV ecosystem development (Partner: CARMAX)
・Fleet Management: Analyze driver behavior, road conditions, and routes using AI image recognition technology to develop customized fleet management solutions.
・Video Analytics: Utilize in-car/external video footage to develop new services, e.g., B2B (insurance, public sector) and B2C (travel video sharing).
Driving Assistant: AI driving assistant via stand alone device (Partner: CARMAX)
Develop an AI-powered standalone device to assist drivers with tasks such as restaurant reservations, DVR recording, news reading, and casual conversation for a smarter in-car experience.
AI-Driven Solutions
Leveraging AI technology for differentiated services and enhanced user experience.
Marketing Tools: Automatic generation of marketing materials using AI (Partner: Hotai Connected)
Automatically generate marketing content (e.g., images, text) based on user-specific labels for more precise promotions.
Operation Streamlining: Implement digital tools to boost operational efficiency (Partner: Ho Ing Mobility)
・Introduce schedule optimization and video recognition to enhance the efficiency and quality of rental vehicle conditioning.
・Handwritten signature verification using image recognition, and conversion to digital signatures to speed up ID verification during the car rental process.
・Enable mobile self-service for car rental process to reduce peak-time waiting.
AI Development Optimization: Exploring GenAI technologies to optimize the development of internal AI platforms and chatbots (Partner: Hotai MaaS Division)
・Effective ways of using RAG (Retrieval-Augmented Generation) to build a knowledge base from PDFs and complex data content, overcoming current limitations of LLMs in recognizing and understanding complex documents, images, PDFs etc.
・Solutions that leverage raw data to provide text-to-SQL or chart-to-text conversion, enabling quick data insights, enhancing the value of raw data, and simplifying the data analysis process.
Smart Manufacturing: AI-driven production line optimization (Partner: CARMAX)
Use AI to improve production efficiency through behavior analysis, quality inspection, smart material management, and predictive maintenance.
Intelligent Assistant: AI Intelligent Assistant for Customer Support (Partner: CARMAX)
・Build a knowledge base from repair/installation /user manuals, service bulletins, repair history, and FAQs using AI.
・Enable quick access to troubleshooting, product and maintenance information for frontline customer support staff.
・Automatically generate reports from call and repair logs (e.g., market quality reports within specified periods) for real-time insights to improve decision making efficiency.
・Real-time alerts for abnormal volumes of recurring issues or anomalies to ensure prompt action.
Business Process Management: AI-driven sales data analysis for strategic decision-making (Partner: TOYOTA Material Handling Taiwan)
Digitize sales data, including customer market insights and engagement records, and analyze key factors to formulate consumer-centric strategies.
Warehouse Simulation: Rapid simulation of smart warehouse planning (Partner: TOYOTA Material Handling Taiwan)
Quickly simulate layouts, such as forklift routes, conveyor systems, and storage space, providing efficient analysis and insights.
Data Governance
Gain actionable insights into customer behavior, maximizing data value while ensuring security.
Data Labeling: Accurately outline member profiles to enrich third-party labels (Partner: Hotai MaaS Division CDP)
Integrating CDP with third-party labels to create a more comprehensive consumer profile, applying to customer segmentation and precision marketing.
IoV Data Applications: Driver behavior analysis via IoV data (Partner: Hotai MaaS Division CDP)
Analyze driving patterns using IoV data to profile users and support targeted services.
Big Data Analytics & Demand Forecasting: In-depth analysis to predict consumer needs (Partner: Ho Ing Mobility)
・Use dynamic pricing for car rental/sharing based on operational & environmental factors.
・Forecast customer demand to optimize vehicle deployment to reduce idle time.
Forklift Monitoring : Forklift equipment monitoring through integrated IoT solutions (Partner: TOYOTA Material Handling Taiwan)
Track forklift status (power, location, driver behavior, maintenance status) and provide actionable insights for better management.
Selection Process
・Application Deadline: 2025/05/13
* Hotai x StarFab Accelerator reserves the right to make changes to the program without prior notice. Applicants shall be notified of changes to the program via email. *
Contact: Jo / jochang@starfabx.com
